How to tell a British company when you see one

I was applying for a position (in the United States) at the firm GSK (alias GlaxoSmithKline) and was presented with this option to select my “prefix”:

GSK-prefixes

I have filled out more of these forms than I can tell you, probably a easy hundred, but I have never otherwise seen options for “Lady” and “Lord”. Why did they feel the need to include these? Do they regularly recruit tituled nobility? If so, do they really have to go through the same HR software/ATS that commoners like me do?

If so, HAH!

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