Nonsensical blueprint

Smashfly is an HR software firm that is used by various large companies. Checking out its website, a little ways down we see a “blue print” of a rocket:


To anyone with a technical background – not even in architecture or “rocket science” – this is just ugly looking. None of these things make any sense as being analogized with a Tom Corbett-ish rocketship. Is “CRM” the nose because it’s the payload? Are employee referrals the only source of “fuel”? I don’t know about CRM, but the last one is clearly not the case.

This doesn’t mean their HR software is terrible, just this one image on their corporate website (which you don’t see if you’re applying for jobs) is.

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