Parker needs a new website URL system

Parker Hannifin is a company that makes various fluid engineering tools. They also have a hideous URL scheme for their website. For example, their homepage’s URL is:

http://www.parker.com/portal/site/PARKER/menuitem.b90576e27a4d71ae1bfcc510237ad1ca/?vgnextoid=c38888b5bd16e010VgnVCM1000000308a8c0RCRD&vgnextfmt=default

Similarly, “About Us” is

http://www.parker.com/portal/site/PARKER/menuitem.f830ba32f37af5fe2c5c8810427ad1ca/?vgnextoid=7de94bad565e4310VgnVCM10000014a71dacRCRD&vgnextfmt=default

Not only are they ridiculously long, they are completely meaningless to the end user trying to parse them. Don’t think that website users don’t look at URLs. We are not in the age of “AOL Keywords” or similar dumbed down URIs and indecipherable strings like this are ugly and distracting.

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